BIZ AND BYTES
Published by Chandigarh Business School of Administration
CGC, Landran Mohali, Punjab-INDIA
Volume VIII, Issue 1,2017 January 2017
| NAME | IMC: An Effective Tool To Electrify The Consumer Behavior |
| AUTHOR | Aishwarya Goyal |
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| NAME | Rural Marketing In India: Strategies And Issues Ahead |
| AUTHOR | Anmol Sharma ,Dr Ramna Singla |
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| NAME | Growing Prospects of Indian E-Retail Sector |
| AUTHOR | Dr. Rita, Anupreet Kaur |
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| NAME | E-Commerce: A Study On Web Based Supply Chain Management |
| AUTHOR | Dr Anupama |
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| NAME | Role of Information Technology In Supply Chain Management |
| AUTHOR | Reetakshi Sharma,Devinder Kaur |
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| NAME | Store Image, Service Quality And Store Loyalty In Indian Food Grocery Retailing - A Comparison Of Department Stores And Grocery Retailing - A Comparison Of Department Stores And Discount Stores |
| AUTHOR | Dr. Monica Bedi |
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| NAME | A Study On Rationality Of Consumer Buying Behaviour And Deception – With Special Reference To Tricity- Mohali, Chandigarh And Panchkula |
| AUTHOR | Geetanjali Arora Dr. Punam Agarwal |
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| NAME | Growing and Changing Trends in Consumer Behaviour |
| AUTHOR | Deepak,Harneet |
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| NAME | Green Marketing |
| AUTHOR | Dr. Harkirtan Kaur |
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| NAME | A Study On Quality Of Work Life Of Street Vendors Of Khanna |
| AUTHOR | Harpreet Kaur, Sanpreet Kaur |
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| NAME | Consumer Socialization Of Children :A Study Of Major Influence Factors |
| AUTHOR | Dr. Sunayna Khurana, Kanupriya Dang |
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| NAME | Green Marketing In India: A Review Of Literature |
| AUTHOR | Kavita Kumara |
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| NAME | Green Marketing: Golden Goose or Lame Duck |
| AUTHOR | Khushdil Chhabra |
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| NAME | Consumer-Driven Trends in Online Retail |
| AUTHOR | Kriti Avasthi ,Simran Jewandah |
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| NAME | Marketing Ethical Issues In Banking Industry |
| AUTHOR | Dr. Sunayna ,Manjit Kour |
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| NAME | Role of Information Technology in Strengthening the Business/ Marketing Activities |
| AUTHOR | Kanika Verma , Mehek Gulati |
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| NAME | A study of Domestic and Global Demand and Supply of Gold |
| AUTHOR | Nikeeta Gupta |
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| NAME | A Literature Review on Training & Development and Qwl– Impact on Marketing Professionals |
| AUTHOR | Pallavi Pahuja ,Parinita Malhotra |
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| NAME | Role of Branding in SMEs and their challenges in India |
| AUTHOR | Poonam Bassi |
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| NAME | Reliance Jio (A pack of services): Impact on Indian telecom market |
| AUTHOR | Dr. Pankaj Sharma ,Dr. Tapen Gupta |
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| NAME | Online Marketing Communication |
| AUTHOR | Enu Sambyal ,Taranpreet Kaur |
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| NAME | Factors Affecting On-line Shopping Behaviour of Consumers |
| AUTHOR | Dr Uma Narang |
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| NAME | Impact of Innovation and Technology in the Changing role of Marketing in past few Years-A Conceptual Framework |
| AUTHOR | Yuvika Singh |
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| NAME | Changing Marketing Environment And Consumer Attributes In India |
| AUTHOR | Bharti Gandhi |
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| NAME | Factors Affecting Customer Satisfaction in Textile Industry: A Study of Vardhman Group |
| AUTHOR | Dr. Satinder Pal Singh ,Nonis Jhamb,Bhawna Aggarwal |
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| NAME | Digital Wallet: A handy Solution in the wake of Demonetisation |
| AUTHOR | Mehak Jain,Dr. Ravi Singla |
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| NAME | Innovation in Rural Marketing in Indian Corporate Sector |
| AUTHOR | Vishal Sharma |
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| NAME | Green Marketing in India –An Overview |
| AUTHOR | Ravinder Kaur |
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| NAME | Online Consumer Behaviour Models:A Literature Review |
| AUTHOR | Dr Sunanya Khurana, Baljinder Kaur |
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| NAME | Gender awareness towards green Products |
| AUTHOR | Dr. Sunanya Khurana, Manisha Aujla |
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| NAME | Factors Affecting Growth of Organised Retailing In India- Challenges And Opportunities |
| AUTHOR | Neeru Jaswal,Shobhna Gupta |
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| NAME | Branding and Marketing Challenges in context of Indian Financial Service Industry |
| AUTHOR | Charu Mehan, Dr. Geetika Sharma |
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| NAME | Digital Marketing: A Super-Key for Business Promotion |
| AUTHOR | Jyoti Monga, Sandeep Kumar |
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| NAME | Co-branding: An ideal marriage or a recipe for disaster!! |
| AUTHOR | Manisha Aujla, Jasminal Kaur |
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| NAME | Individual And Organisational Factors Affecting Talent Management Strategy |
| AUTHOR | Neeru Jaswal , Jasmine Kaur |
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